Secrets of the Kewpie Mayonnaise Bottle

Tensuke Market
Apr 20, 2018
1 min read

Aspiring to create a brand everyone loves, founder Toichiro Nakashima named the nourishing condiment “KEWPIE Mayonnaise”, with the hope of improving physique of Japanese people.

Birth of KEWPIE Mayonnaise

Founder: Toichiro Nakashima

Aspiring to create a brand everyone loves, founder Toichiro Nakashima named the nourishing condiment “KEWPIE Mayonnaise”, with the hope of improving physique of Japanese people. In 1925 when Nakashima launched Japan’s first mayonnaise, he used twice as much egg yolk as imported mayonnaise of that time.

This was because Nakashima, who first discovered mayonnaise in the USA, had always hoped to create nutricious, high-quality mayonnaise.

Standard Condiment in every household

Present-day KEWPIE Mayonnaise Mayonnaise has now become a standard condiment in every Japanese home, and KEWPIE Mayonnaise has been loved by consumers for generations.

About the Bottle

KEWPIE Mayonnaise is filled in an easy-to-handle squeeze bottle.

The obstacle to the great flavor is the oxidization oil, and this multi-layered plastic bottle helps to shut the oxygen out.

About the Cap

Bottle cap is equipped with two types of tips; star-shaped wide tip and a narrow tip.

Enjoy cooking by using two different tips for various menus!

Resource: https://www.kewpie.co.jp/english/fun-facts/history.html

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