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History of Pocky

In 1922, Japanese company Ezaki Glico Co., Ltd. launched its fortified Glico caramel in a distinctive red box. Forty-four years later, Ezaki Glico released a new product into their family of fine foods—a chocolate-coated, pretzel-like cookie stick. Inspired by the Japanese onomatopoeia for the snapping sound made while eating these crispy sticks, they named their new product “Pocky.” Hence, Pocky Chocolate was born.

In the beginning these sticks were each hand-dipped in chocolate, leaving one end of the stick (the “handle”) bare. This unique handle design served a practical function during the hand-dipping process and became a useful benefit while eating Pocky, allowing for multi-tasking without getting chocolate on your hands.

As demand increased, the manual dipping process was replaced with more efficient solutions, but the signature handle design remained. The packaging has also evolved over the years while hanging on to its compact, easy-to-carry feature which makes it perfect as an on-the-go snack. And while the high-quality chocolate coating that has been enjoyed by so many for so long has not changed, new flavor varieties have been introduced including Pocky Strawberry and Pocky Matcha.

Over the years, Pocky has become a favorite amongst young and old alike. With plenty of sticks in each package, Pocky lends itself to sharing anytime, anywhere, with anyone. Popular for parties, office breaks, study breaks, and great as a garnish for ice cream or as cake decorations, Pocky has been enjoyed by generation after generation since its inception in 1966 nearly half a century ago.

Today Pocky is known around the world, and Ezaki Glico USA is proud to bring its family of Pocky products to Tensuke Market & Sushi Cafe.

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